Il pomodoro La Fiammante su BLOCKCHAIN, ICAB entra in My Story™ DNV GL

ICAB La Fiammante in My Story ™ DNV GL with a pilot project: the digital assurance solution based on blockchain technology to narrate the story of the product step by step, in a transparent and immediate way.

Always aware of the value of transparency, ICAB La Fiammante «continues today with new tools its path of sharing data, good practices, production choices with all actors in the supply chain, from farmer to consumer. The company is built on relationships within the Company »: Francesco Franzese - CEO of the canning company in Buccino (SA) - summarizes the forward-looking choice to open up the supply chain dynamics to participatory processes for the enhancement of products, territories, work.

Today, the information provided by companies is not always reliable and this makes the recognition of really serious brands difficult for a consumer who is increasingly attentive to purchases, especially food, who asks brands for honesty and responsibility in exchange for their trust.

With a production chain characterized by the most complete traceability and authentic relationships throughout the supply chain, ICAB La Fiammante chooses DNV GL's My Story ™ - one of the main certification bodies worldwide that is guiding the development of the sector, through the implementation of new digital assurance solutions based on blockchain technology - to share the history of their products with consumers, making available verified and recorded data on blockchain. My Story ™ is based on the VeChain public blockchain, with which DNV GL has entered into a strategic partnership.
 

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